PENTAX has just announced yesterday September 8th, 2010 their newest digital SLR (DSLR) line the PENTAX K-r with 3 color accents allowing photographers to go with their own personal style.

The colorful PENTAX K-r DSLR camera offers advanced yet simple to use features at an attractive price. With a compact, lightweight built the new PENTAX K-r makes shooting with custom mode even more efficient and enjoyable while still offering a high degree of manual and priority control for an exquisite photography experience.

The new PENTAX K-r provides a variety of new and bettered features taking it a step above entry-level DSLRs. These include:

• Fast framerate
• High ISO sensitivity
• Responsive autofocus
• 12.4 megapixle, low noise sensor
• Widescreen HD video capture

PENTAX K-r DSLR Main Features

• Three stylish color choices: traditional black, classy white, and PENTAX red.
• Wide 3" LCD with 921,000 dots of resolution.
• Higher speed, 6 FPS framerate capturing 25 images in sequence.
• Maximum shutter speed of 1/6000 second.
• Viewfinder focus point indicant.
• Improved in-camera HDR image capture that includes a Night Scene HDR mode.
• High sensitivity 100-25600 ISO range with improved noise reduction
• Versatile dual-power-source design, which offers the choice of either a rechargeable lithium-ion battery or four AA-size battery power (using optional AA Battery Holder D-BH109).
• Infrared data transfer compatible with the IrSimple™ high-speed infrared data transmission system for wireless data transfer to the web or other IrSimple-compatible devices  (includes a match-game between two PENTAX K-r‘s).

PENTAX K-r DSLR Other Features

• Widescreen 720p HD video at 25 FPS.
• PENTAX Shake Reduction mechanism for sharp, blur-free images compatible with all PENTAX lenses
• Dust Removal mechanism
• Highly responsive and precise 11 point SAFOX IX autofocus system with dedicated AF assist lamp.
• Huge variety of in-camera image processing and special effects filters.

The PENTAX K-r digital SLR will ship in October 2010 for as follows:

PENTAX also declared the smc PENTAX DA 35mm F2.4 AL, standard lens designed exclusively for use with PENTAX digital SLR cameras. 

The new smc PENTAX DA 35mm F2.4 AL lens is versatile enough to capture a wide variety of subjects and scenes, producing high-resolution photos with edge-to-edge sharpness. It is the ultimate lens to go with for digital SLR beginners looking to develop their skills at the basics of using interchangeable lenses.

The PENTAX DA 35mm F2.4 AL lens also will ship in October for $219.95 USD.